It's almost as offensive with the sound off, so feel free to watch it that way!
Transcript:
[White girl]: Sometimes a girl can’t help feeling a little blue. [Petting a fluffy cat] When everything’s a mess, my favorite thing to do: is mow the lawn, mow the lawn.
[Chorus]: Mow it! Do it! Cut it! trim it!
[Black girl]: Some bushes are really big,
[Asian girl]: some gardens are mighty small,
[White girl] whatever shape your topiary, it’s easy to trim them all. Whenever I see a weed, I mow that rascal down [cut to footage of black woman] so all that’s left for me to see are [two lips] on the mound [two tulips]
[Asian girl]: So mow the lawn,
[White girl]: mow the lawn! Toolshed’s equipped, my flora’s clipped. Never feel untidy, just spruce your Aphrodite,
[Chorus]: and mow the lawn!
[White girl]: Feeling rough around the edges?
[Chorus]: And mow the lawn!
[White girl]: It feels great to trim the hedges! [Hairless cat being pet]
[Chorus]: and mow the lawn!
I just want you to know that watching that long enough to transcribe the whole thing was... a zen challenge, too bad I don't get any useful karma from it.
So let's examine this one, shall we?
First off let's start with a partial list of the creepy sexism?
- There's a fluffy cat, oh haha, I get it. It's a "pussy"!!! Just like women! Good one advertiser Dave! Hey Dave, after they've all "mowed the lawn" perhaps we could have a hairless cat. Oh we can?! Saawweeettt. (Doesn't anyone think this is a bad analogy? When I pet a cat, I like it to have fur, am I the only one?)
- Anyone else find it creepy that they are singing into the clipping shears as though they are mics, but it just looks like they are about to cut their own heads off?
- I'm not sure when heart-shaped pubic hair became a standard. Anyone want to clue me in?
- Tulips! haHA. Two Lips. Two Tulips. The Wit, it burns.
- I don't think I need to mention that the "gardens are mighty small" oh so conveniently references the fact that asians are considered "petite" and that includes assumptions about their cunts*, or that the comment about "really big bushes" could be seen to be referencing the fact that black people are assumed to be bigger, also including their cunts, do I?
- Similarly, does anyone need a primer course in why having the sole black woman in the video using a POWER TOOL to cut her "bush" perhaps push buttons surrounding how white people have "nice, easy" hair and black people don't? Even though, come to think of it, I don't know many people whose pubic hair is long and flowing and straight... just sayin'
- Perhaps an astute watcher might also notice that the black woman is the only woman in the video who shows anything but unabashed cheerfulness. This surely has nothing to do with the fact that black people are portrayed as "angry" Surely not!
- And DEFINITELY they forgot to put the asian girl in with any power tools, not because of weird assumptions about the "daintiness" of asians and assumed ideas about power tools, but because, maybe she just didn't want to stick around for the whole day of shooting! *shrug* who knows???
*I use the word cunt because of the book: Cunt by the talented Inga Muscio